Jinan New Era Headquarters Square

Shandong, China · 2019

The headquarters district seen from above, with its planted axis
Image: AND Studio

Jinan New Era Headquarters Square is an office district and urban park in the Jinan Free Trade Pilot Zone, designed as a better place to work and to live.

Type
Competition won
Client
Shandong Gold Real Estate Tourism Group Co., Ltd
Program
Office, retail and Convention Center
Status
Under construction
Built-up area
550,000 m²
Architect
AND Studio

About

The project is organised along a central axis covered in planting, a “green axis” that holds all the public spaces. This internal park connects to its surroundings and becomes a meeting point for the whole neighbourhood.

The volumes are arranged around how people use them. Energy-saving technologies reduce consumption, and the buildings give people a more comfortable place to work together.

Sustainability

A planted public axis runs through the 22 buildings, with vegetation built into their composition, energy-saving technologies and materials chosen for their environmental footprint. The project received a 2022 first prize for new eco-friendly neighbourhoods in Jinan.

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Daylight aerial of the complete headquarters districtImage: AND Studio